Leading the Smary Mobility User Experience research and consultation for Horizon Digital Economy, University of Nottingham. A scoping project, working in collaboration with Mudlark Production Company to design and develop ethical data driven user experiences in consultation with Ford Cars.

This work involved engaging with users in the design of a basic concept for user experiences both inside and outside the car, through consultation and workshops. Developing a concept that is informed by strategies from artistic and design led data experiences including game based technologies, alongside a broad range of uses of the personal data footprint of car users, including dealing with issues of ethics and privacy.

Image: Smart Mobility Interface, designed by Matt Watkins